More Information

  • Professor Iansiti releases One Strategy which analyzes how a management team tweaked and optimized the fine line between strategy and execution

    One Strategy Book
  • Professor Pisano wins the 2010 McKinsey Award for "Restoring American Competitiveness"
Publications

Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone with unique access to large, cross-sectional studies of industry players. Please contact us to learn more about our experts' research.

 

HBS Working Knowledge

by Marco Iansiti Harvard Business School Working Knowledge, March 22, 2010

Microsoft Exec Writes "One Strategy" For Your Success

by Steven Sinofsky and Marco Iansiti CNBC Guest Blog, March 19, 2010

One Strategy: Organization, Planning, and Decision Making

by Steven Sinofsky and Marco Iansiti Wiley Press, 2009
One Strategy analyzes how a management team tweaked and optimized the fine line between strategy and execution in developing the next generation of a major product, detailed in a series of internal blogs by Microsoft Windows Division President Steven Sinofsky and merged with insightful context from technology and operations strategy expert Marco Iansiti. Along the way, One Strategy examines the concepts, capabilities, processes, and behaviors to align around one strategy and deliver impact – thus developing Strategic Integrity. All about developing and executing great, innovative strategies, One Strategy reveals how you can build the right organizational capabilities and base of understanding, generate insightful strategies, develop detailed plans, and lead your corporate strategies to completion.

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

by Alan MacCormack, John Alan David, and Marco Iansiti Journal of Product Innovation Management

Enterprise IT Capabilities and Business Performance

by Marco Iansiti

Organization Design and Effectiveness over the Innovation Life Cycle

by Westerman, George, F. Warren McFarlan, and Marco Iansiti Organization Science, March-April 2006

IT Drives Growth

by Marco Iansiti

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

by Marco Iansiti and Roy Levien Harvard Business School Press, 2004
In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system because their own survival depends on it. In the Keystone Advantage, Marco Iansiti and Roy Levien argue that business ecosystems work in much the same way--one company's success depends on the success of its partners. Based on more than 10 years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage.

Strategy As Ecology

by Marco Iansiti and Roy Levien Harvard Business Review, March 01, 2004

Ecosystem Strategy: Keystones and Dominators

by Marco Iansiti

The Incumbent's Advantage

by Marco Iansiti, F. Warren. McFarlan, and George Westerman Sloan Management Review, 2003